About The SDMA Course

This Strategic Digital Marketing & Analytics course is designed for professionals who want to gain expertise in digital marketing strategy and tactics to drive business growth.


The Online Digital Marketing Certification Course covers various topics such as digital marketing strategy, search engine optimization, social media marketing, content marketing, mobile marketing, email marketing, and analytics. The course is delivered through a mix of online sessions, live virtual classes, case studies, and projects.


This IIM course can help you stand out from the competition and demonstrate your expertise in the field. This can increase your chances of getting hired or promoted to a higher position in your current organization.

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Tools



HubSpot

Email Marketing

Content Creation

Google Analytics

User-generated Content

Module Summaries



Section 1: Customer Understanding and Segmentation



The first six weeks of this program jump right into digital marketing fundamentals, from the customer acquisition funnel to customer personas, then build a deeper understanding of customer behavior, segmentation, and content marketing strategies.

Section 2: Content, Social Media, and Search Engines



The second six-week section dives into optimization techniques, social media KPIs and calendar management, the alignment of content strategy with customer needs, brand storytelling, SEM marketing, and different strategies for paid and organic social media.

Section 3: Digital Channels, Strategy, and Execution



This six-week section explores strategies for additional digital channels, such as email marketing and A/B testing, earned media, agile marketing principles, marketing metrics, conversion rate optimization, and methods for attribution and experimentation.

Section 4: Marketing Experimentation and Optimization



The final few weeks focus on automation and artificial intelligence in marketing, including methods of applying AI to the customer lifecycle to reach, attract, convert, and engage the consumer, and a capstone project to develop a marketing strategy for a new product or service.

For more information on the full syllabus, download our brochure

Download Syllabus

Syllabus of SDMA Course


  • digital marketing services chandigarh Module 1 - INTRODUCTION TO THE COURSE AND CASE METHOD PEDAGOGY
  • digital marketing services chandigarh Module 2 - MARKETING DATA ANALYTICS
  • digital marketing services chandigarh Module 3 - CHARTS TO SUMMARIZE MARKETING DATA
  • digital marketing services chandigarh Module 4 - POSITIONING ANALYTICS ? HOW TO POSITION YOUR BRANDS/ COMPANIES
  • digital marketing services chandigarh Module 5 - ESTIMATING DEMAND CURVES AND OPTIMIZE PRICE, PRICE BUNDLING
  • digital marketing services chandigarh Module 6 - REGRESSION AND CORRELATION<
  • digital marketing services chandigarh Module 7 - DIGITAL MARKETING PLANNING AND STRATEGY
  • digital marketing services chandigarh Module 8 - CONTENT MARKETING
  • digital marketing services chandigarh Module 9 - CONJOINT ANALYSIS FOR PRODUCT DEVELOPMENT
  • digital marketing services chandigarh Module 10 - CALCULATING CUSTOMER LIFETIME VALUE AND ONLINE MARKET SEGMENTATION
  • digital marketing services chandigarh Module 11 - DIGITAL PROMOTIONS: SPONSORED SEARCH MARKETING
  • digital marketing services chandigarh Module 12 - DISPLAY EMAIL AND MOBILE ADVERTISING
  • digital marketing services chandigarh Module 13 - SOCIAL MEDIA MARKETING
  • digital marketing services chandigarh Module 14 - WEBSITE OPTIMIZATION & WEB ANALYTICS
  • digital marketing services chandigarh Module 15 - CAMPAIGN MANAGEMENT
  • digital marketing services chandigarh Module 16 - SOCIAL MEDIA CAMPAIGN MANAGEMENT
  • digital marketing services chandigarh Module 17 - SOCIAL & E-COMMERCE
  • digital marketing services chandigarh Module 18 - MARKETING & SALES CAMPAIGNS FUNNEL ANALYTICS
  • digital marketing services chandigarh Module 19 - MARKET R&D
  • digital marketing services chandigarh Module 20 - INTEGRATED MEDIA PLANNING: COMBINING OFFLINE AND ONLINE
  • digital marketing services chandigarh Module 21 - PROJECT DISCUSSION

Certification



Digital Marketing Course ROI



The Online IIM Digital Marketing Course is a valuable investment for professionals who want to excel in the field of digital marketing and stay ahead of the competition. The program offers a comprehensive curriculum, expert faculty, practical experience, and networking opportunities, for better career growth.

Digital Marketing Course?s Certificate



Upon successful completion of the strategic digital marketing & analytics course, IIM Rohtak Executive Education will grant a verified certificate to participants. Participants will need to meet minimum attendance criteria and submit the final project to obtain the certificate.

digital marketing

Corporate leaders with ample experience to train you.


Sachin Arora

Anil Jangra

Rozy Arora

Sapna Saini